SEO Copywriting

Posted on June 21, 2011 by Search Engine

Search engine optimization (SEO) is done to improve the visibility of a website or web page in search engines such as Google, Yahoo, MSN and many others through search results. High ranking sites usually get a lot of traffic and SEO greatly helps in achieving this. The other great thing about search engine optimisation is that it allows different kinds of search, from images, to videos, locations, news, global, academic and local searches.

Optimizing a website may involve editing its content, HTML and associated coding. This will help increase their relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As an Internet marketing strategy, SEO considers how search engines work. It also considers what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience.

SEO Copywriting

SEO copywriting is textual composition for web page marketing that emphasizes skilful manipulation of the page’s wording to place it among the first results of a user’s search list. All this is done while still producing readable and persuasive content. Texts appearing in places like Meta and title tags of the page’s code are easily recognised during optimising. Search engines compare all information found in different sites and then determine their relevance.

Search engine optimisation copywriters also strive for unique written content on the page, distinguishing it from similar pages competing for placement in the search results. Factors like keyword density, placement of keywords, and the number of links to and from the page from other pages help determine relevance during a search.

Part Of The Job

SEO copywriting is part of the job description for copywriters. Most freelance copywriters hire out their services for search engine optimisation only. They aim at agencies and firms that specialize in SEO copywriting and copywriting agencies that offer SEO copywriting as part of comprehensive writing and editing services.

While an obvious goal of SEO copywriting is to cause the business’s or product’s web page to rank highly in a search, most experts in the field would argue that it is of secondary priority. The foremost goal of SEO copywriting is to produce succinct, effectively persuasive text for a well-written web page.

Most search engine optimisation copywriters work together with optimisers who are SEO technical experts. They work together to rewrite text and change codes to design pages that will attract search engines. Search engine designers usually do not disclose the complex algorithmic processes of their search engines. In spite of the insights of optimizing technicians, SEO copywriting requires finesse and repeated experimentation to assess how the team’s page revisions will fare in a potential customer’s search.

Yahoo’s Search Engine Tips

Posted on June 3, 2011 by Search Engine

Yahoo has gained significant standing as a search engine, and while Google still continues to dominate, Yahoo is making its own mark within the online market. As a user, it is always helpful to know the tricks of more than one search engine so that you can optimize your research findings. In this article, we will outline some of Yahoo’s search engine tips to help you make generate the right results.

Yahoo’s Search Engine Tips – how to use the right keywords

As is with any search engine, you need to be specific about what you are searching for. Instead of typing in, ‘books’ type in ‘romance novels’ as an example. The more specific you are able to be with your search words the better your chances of finding what you want. Also, be sure to avoid confusion by using words that have double meanings by using additional words to indentify the accurate meaning of your word. However, as specific as you may be with your keywords, there may still be search results that are not specific enough. This is where you can add or take away words from your search. To add a word to your search simply include a ‘+’ sign in front of each word such as ‘romance novels+movies’ for example. Similarly, to exclude certain words from your search, replace the ‘+’ sign with a ‘-‘ instead, i.e. ‘romance novels-movies’.

Yahoo’s Search Engine Tips – how to search for more than one thing at the same time

You may be limited for time and need to search for two topics simultaneously. This can be done by simply typing ‘OR’ between your two search topics. So let us imagine you are searching for local as well as British romance novels. To search for this at the same time, you would type in the search bar, ‘romance novels South African OR British’.

Yahoo Search Engine Tips – how to save time even more

Yahoo has an application for the user to create shortcuts in order to cut his searching time down. This means that you can enter a shortcut for anything, such as local movie listings, weather reports, flight information and so on. Always keep a note that other people may have performed a similar search to yours. Should this be the case you will find a record of these searches under the ‘Search box’. Also, if you are looking for a very specific phrase and don’t want Yahoo to search for those words out of context then put your keywords in quotation marks. This means that if you put ‘romance novels in quotation marks like this, “romance novels”, it will only search for sites that have this exact phrase.

These are some of Yahoo’s search engine tips you may find useful when next using Yahoo to conduct a search online. Once you start utilizing some of the tools that will help to enhance your search you will be able to search for information at a much faster pace and also much more accurately.

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Features of the Bing Search Engine

Posted on May 28, 2011 by Search Engine

When Bing was introduced into the market as another search engine tool, there was significant buzz within the online community as it felt like Microsoft had created something worth talking about. Buzz as a search engine carries out all the basic functions that others such as Google do but with added features that make it stand out from the rest. We will discuss some of the features of the Bing search engine to help you to utilize this search engine to its full potential!

Features of the Bing Search Engine – Sneak peak at a link’s landing page

A great feature that comes with using Bing is what you can do when it comes to the search engine’s results page. By placing your cursor over a particular link on your results page, a bubble will appear that will enable you to have a sneak peek at it’s landing page and any links to appropriate pages on their website.

Features of the Bing Search Engine – video sneak peaks within the results page

Rather than having to click through on a video to see if it is the one you are looking for, Bing offers another wonderful tool to enable you to see before whether it is worth clicking through to or not. This is the same process as above; by placing your cursor over a particular video you will instantly have a sneak peak to see if it is the right one. This will help you to save a lot of search engine time.

Features of the Bing Search Engine – image galore!

When it comes to image searching through Bing, once you start you won’t be able to stop! Bing is firstly able to tell apart photographic images to illustrations. Also, by placing your cursor over a certain image, Bing will bring up any other photos of a similar nature.

Features of the Bing Search Engine – celebrity fun

Most of us are susceptible to the delights keeping up-to-date with our favourite celebrities. This can be quite fun when using Bing to track or follow certain celebrities. Bing has a tool known as Bing xRank which can be likened to Google Trends. XRank will follow admired individuals and then rank them accordingly. This means that there is a one-stop page that will display a host of information about a particular celebrity.

Bing is a search engine that should not be ignored. While Google and Yahoo are certainly more prominent within the search engine community, Bing is making its mark and in time will also play a significant role within the online community world. So if you are a business user looking for online marketing potential it may be time to include Bing in your search engine optimization strategies. So while you have become savvy with optimizing your website for Google to index it is never wise to lay your eggs in one basket. Optimize your search engine results within as many different search engines as possible. So while you may have incorporated Yahoo and others in your list, now may be time to add Bing to that list too. Hopefully, these features of the Bing search engine have helped you to take note that Bing might have something a little different to offer.

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The benefits of using Google as a search engine

Posted on May 17, 2011 by Search Engine

When it comes to working and interacting with the world online, search engines play a major role. Without search engines, finding the information we are seeking would suddenly become much more difficult. Search engines literally places a vast encyclopedia of knowledge at our fingertips. It is a marvel when one considers what search engines do. There are a variety of different search engines running these days and in this article we will look at the advantages that come with using the most prominent search engine on the market – i.e. Google. The benefits of using Google as a search engine are extensive, so we will outline the major ones below.

The benefits of using Google as a search engine – vast number of websites indexed

The most prominent advantage Google has over any other search engine is how much base it covers. It currently indexes over a trillion website, which as a number certainly boggles the mind somewhat. What this translate to if you are using Google, is that the chances of the finding the information you are looking for is significantly increased. You will also be offered a bigger variety and able to search in more detail than other search engines might allow.

The benefits of using Google as a search engine – indexing a number of different file formats

There are many files on the internet that are not under the most common used formats such as html. Google however, is able to index website that fall under different formats such as PDF files as well as Microsoft Office. For someone trying to incorporate search engine optimization, this is of great benefit as they do not have to worry about being overlooked by Google because their information is formatted in a different way.

The benefits of using Google as a search engine – most reputable sites found through Google

The way that Google works is that it will favour websites that are search engine friendly and appear to contain significant traffic. This means that Google will consider your website worthy of a prominent spot with the search results, which is the aim of any website owner. This means that as someone searching for information, Google is good at placing the most relevant, popular and reputable sites at the top of the list.

Google has become so popular it has even been turned into a phrase that can be heard pretty much on a daily basis. How often have you heard people say, ‘just Google it.’ This popularity within our modern day pop culture emphasizes how vast and prominent Google has become. Due to its popularity more people want Google to index their website while those searching for information will use Google pretty much automatically. This creates a wonderful cycle effect in which Google continues to grow. These are some of the many benefits of using Google as a search engine. If you have not already done so, then start now and enjoy the feel of having the world at your fingertips.

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Most Popular Search Engines for Finding People

Posted on May 4, 2011 by Search Engine

Search engines are wonderful tools with an infinite amount of different uses from business needs to personal ventures. In this article we will focus more personal ventures that search engines can be very applicable for. In particular, we will look at the most popular search engines for finding people such as a long lost friend, old schoolmate or acquaintance you want to get in touch with. It goes to show how much technology has advanced and become integrated into our lives that through these developments we are able to look for people that may be otherwise pretty impossible to find. We look at the most popular search engines sites when it comes to doing a little digging and people searching.

Most Popular Search Engines for Finding People – Google

It is without much surprise that Google would be within this list. Although this is a very broad search engine, covering a very wide base – the fact that more and more people are making their presence online known, using Google can be very helpful. Google has a few advantages when it comes to people searching is that you can include additional information clues rather than just a first and last name. Using descriptive words such as car mechanic is possible unlike some other more specified search engines.

Most Popular Search Engines for Finding People – Facebook

This social media site is without a doubt the most popular form of finding and connecting with people you have not heard from or seen in ages. How often have you come across a long lost friend through opening an account with Facebook? Facebook has millions of users worldwide and is steadily growing without any sign of stopping. So if you are on the lookout for a specific person, you first bet is to look on Facebook.

Most Popular Search Engines for Finding People – 123people

This is an effective people finding search engine as it has feelers across a broad spectrum including blogs and profiles on various social media sites. It has a bonus feature of sending out alert emails when there are any changes within a specific search.

Most Popular Search Engines for Finding People – Pipl

This search engine is well known when it comes to doing a little people finding investigation. It is well known for the depth within which it delves to find the right information. The advantage of this particular search engine is that it connects and rifles through indexes and databases that normal search engines do not have look into. This means that it covers more depth and improves your chances of find the person you are looking for. Pipl is able to collaborate together findings from blogs, profiles and any publications and so on.

There are a variety of search engine sites that are well known for being effective tools with which to people search. Once you start with a few, you will begin taking noticing which are more effective than others. It is helpful to use more than one search engine, as they will all have their specialties so to speak. We hope that outlining some of the most popular search engines for finding people has been helpful. We wish you luck and hope you find the person you are looking for!

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Job Searching through Job Search Engines

Posted on April 28, 2011 by Search Engine

When we stop to think how much technology and the internet have integrated themselves into our daily lives it is astounding. Not only is it a way to connect with people across the globe, find information for work or our personal lives, but it can also become an aiding tool to help us enhance a particular area in our lives. Job searching is one such example and where search engines have become an effective way to keep in touch and up-to-date with the job market not only on our local area but world wide. Job placement services have been boosted dramatically through the use of the internet and nowadays there are an infinite number of online job businesses there to help working individuals get the job they want. However, finding jobs through search engines can be challenging and making the most out of what they have to offer might not be that easy if you are new to the process. In this article we look at job searching through job search engines and how you can get the most out of them.

Job Searching through Search Engines – keep your CV short and sweet

Businesses that are on the look out for potential candidates through job search engines will have a lot of information to sift through in order to find the right candidates. This means that you need to market yourself through your CV in a clear, precise yet appealing manner. Do not include unnecessary detail about your work experiences and training that will not to be relevant for the reader. Be clear about what you want your readers to know about you and leave the rest out. You want your resume to grab their attention and not by being long-winded. Keep it as short and sweet as possible while at the same time not leaving out any important information. This can be a difficult balance to find and it might mean be very direct and honest with yourself and what you want others to know about you and your working history. It means having an idea of the people that will be viewing your CV through job search engines and how they will react to yours. Research as much as you can about CV writing, hand your CV out to close friends and family before submitting it on job search engine sites.

Job Searching through Search Engines – don’t just submit your CV to anyone or any website

When it comes to submitting your CV to a company you found through a job search engine or whether you are submitting your CV to a job search engine website, be critical and careful about who and where you should to make your CV known. It is considered unwise and certainly unprofessional to land an interview with a company or in a particular industry that you would rather not be involved with.

Job Searching through Search Engines – be honest

It is important to remain as honest as you can with the information you submit. It you are found to give incorrect information regarding an aspect of your training or work experience, you could loose valuable work opportunities.

Job searching through job search engines is a valuable tool and enables job seekers to keep on top of position openings as well as expose their credentials to a wider audience. However, like any other method of find a suitable job, it is important to market yourself in the right way, be cautious who and where you submit your CV while all the while remaining genuine about the information you are giving out.

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Basics about Search Engine Directories

Posted on April 14, 2011 by Search Engine

With new applications, tools, terminology being developed and advanced on a continual basis, it can become hard for some to keep up with what everything means. While we will assume in this article that you understand the essentials of search engines, we will come in at this juncture to explain the basics about search engine directories in particular, rather than search engines that index or ‘crawl’ websites and rank them accordingly within the results pages.

Search Engine Directories Explained – what is it?

Simply put, search engine directories have the same principle as physical directories have such as the yellow pages. While you would search within the yellow pages to find a particular business listing, service or professional within a specific field, an online directory will do the same but with much quicker results. Directories are a way to organize information and online directories are usually organized according to industry or field.

Search Engine Directories Explained – online directories and search engines

An online directory does fall under the term search engine as they are programs that enable users to search for information. However, there is a difference between online directories, which lists relevant information according to the industry, while search engines such as Yahoo and Google, will index the entire web for information pertaining to the keywords typed in.

Search Engine Directories Explained – types of online directories

Online directories will all vary slightly in how they work and the information they present. Some directories will list a business’s information quite extensively, while others will be very short and brief. Having your business listed on a directory has many advantages the main one being the directory will be targeting people specifically interested in what you have to offer, which is why you want to ensure that you end up on the right ones and near the top. To understand the complexities of online directories it is important to know the different types.

There are directories that will accept and list businesses free of charge and those that will require a fee. The third option involves bidding, which simply means businesses wanting a good position within a certain directory have to outbid each other in order to claim the spot.

While directories are generally organized into subjects there are two ways this has been done. Firstly, there are general online directories that are then sub-categorized within and those that are tailored purely towards one topic. There are pro’s and con’s of each so it is important to do thorough research before deciding how to gain the best spots within the right directories – because remember you goal to become included within online directories is to find another medium through which to drive more traffic towards your website.

We hope this information has adequately explained the basics about search engine directories. Understanding the basics is essential to having a solid foundation from which to build your knowledge and skill. From here, you can begin looking into the benefits of online directories and how it might improve the exposure of your business to the right target market.

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Understanding the Different Types of Search Engines

Posted on April 6, 2011 by Search Engine

The term ‘search engine,’ is used very loosely these days to describe any type of online facility that is about the index and search through websites for information. However, there are various types of search engines, all if which will search and list information in a different way. In understanding the different types of search engines, users can grasp a better knowledge of how they work and how to utilize them to their full potential.

Understanding the Different Types of Search Engines Type #1 – Crawler-based search engines

Crawler-based search engines are what most people will typically refer to when using the term’ search engine.’ Crawler-based search engines include the very well known search engine Google, as well as many others including Yahoo and Bing. The adjective crawler-based is very apt as this is how these search engine operate. They crawl like spiders across the website at the millions of websites and blogs therein. The information found then appears on the results page indexing or ranking the most popular to the least known. These ‘spiders’ crawl through the web on a very regular basis which means that any changes you make to your website could affect the ranking of your website within the search engine’s results pages. Within these crawler-based search engines there is what is referred to as organic results and sponsored results. Organic refers to websites that are listed through being search engine friendly, compared to those websites that have paid to be in the top spot.

Understanding the Different Types of Search Engines Type #2 – Directories

Directories, as the name implies, are listings of websites within a particular field or industry. If you imagine the yellow pages, which is a conventional type of directory, this is the same principle but online and organized in a specific way, which is usually by topic. There are millions of web directories that help to categorize certain topics and include relevant websites within. Being included in such directories can be very beneficial for a business because directories target people that are actively searching within that topic. One thing to keep in mind with directories is that once you have been included, your website will have had a hard time moving from its position. It is unlike crawler-based websites where ranking within a search engine’s results page change quickly. Therefore, be sure to do your homework thoroughly before submitting to any online directory. Many directories also offer the option of paying to ensure that your website becomes listed promptly – i.e. similarly to sponsored results within crawler-based search engines.

These are the two main distinctions within the umbrella term of ‘search engine.’ While the each type of search engine will index sites and rank them accordingly, their aim is vastly different, and ensuring a top spot involves different marketing techniques. Understanding the different types of search engines is important, especially to formulate a successful online marketing campaign involving search engines. There is skill and technique to utilizing crawler-based search engines and directories. By understanding the principles to them both, you will slowly begin understanding the complexities of them too. Good luck!

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How to Find Information More Efficiently on Google

Posted on April 2, 2011 by Search Engine

We all use search engines to find information one way or another. Google in particular is able to index such a vast number of website4s, that it can sometimes take time to find the information you want if you are unaware of how to maximize Google search engines to its full potential. It can become frustrating that when you enter a few simple keywords into Google, that the information you want does not come up straight away. There are some techniques that help to improve your search results within Google. In this article, we will look at how to find information more efficiently on Google to help save you time and possibly money too – especially if you are at an internet café, where time is money!

How to Find Information More Efficiently on Google – know exactly what you are searching for

If the phrases or keywords that you are typing into Google are vague, then your results won’t be successful. Try to as exact and precise as possible about what you are looking for. A clever little tool to keep in mind is using quotation marks. Let’s say you are trying to find information on women’s rucksacks. If you were to type ‘women’s rucksacks’, without any quotations marks then Google will pick out websites that contain these words regardless of their context and not necessarily together. It will consider it to be two different words, so any content that contains ‘women’s’ and ‘rucksacks’ will be displayed. However, by including quotation marks, Google will only look for website’s that contain that exact phrase, which will narrow down your search quite considerably resulting in more appropriate results. In order to narrow down your search even more, try to include a brand name such as “K-way women’s rucksacks”.

How to Find Information More Efficiently on Google – how to look for different words with the same meaning

There are usually many different words that imply the same think. Backpack for example can be used to describe rucksack as well. It can be hard to know what all these different words are so this is where Google can be of help once again. Simply use the symbol ‘~’ before your keyword and Google will search for synonyms of that word. You can place this symbol before each word in your phrase if you would like Google to synonym search on more than one word.

How to Find Information More Efficiently on Google – how to remove unnecessary information

Another effective way to improve your search engine results is by eliminating information that you are not looking. This means that if you type in “K-way women’s rucksacks” and within your results a lot of information about daypacks comes up that you don’t need, you can change this by simply adding a minus sign after your phrase, i.e. “K-way women’s rucksack”-daypacks – remembering not to put any spaces between the minus sign and keyword.

These are some ways on how to find information more efficiently on Google. Knowing these simple techniques can help you optimize your search results more fully

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Search Engine Organic versus Sponsored Results

Posted on March 30, 2011 by Search Engine

Many of us use search engines so much in our daily lives that we perhaps do not always take particular notice of the different sections in each results page that we generate through search engines. If this is something you have noticed before this then this article well help to enlighten you on the different results that come up. Understanding the differences of these is important whether you are a user or new to the online marketing world. Understanding how search engines operate is crucial to finding the right information as well as marketing your business to the right users. Essentially there are three sections to a Google results page. The main middle section is generated lists from websites that have tailored their pages to be search engine friendly. These are called organic results. Then you will have a right hand column as well as highlighted links at the top – these are what is typically referred to as sponsored search – i.e. businesses have paid in order to ensured that they get those top positions. In this article we will look at search engine organic versus sponsored results to help you understand the more refined differences between the two.

Search engine organic results

Organic results are what most business would consider to be ideal. Organic results mean that whatever information best suit the keywords types in, that is what is listed at the top. This means that a business did not have to pay to get the top spot but rather tailored their website to ensure that they come out on top when particular keywords get entered into the search engine. This is however, a long process and there are many complexities involved in successful search engine optimization through organic results. Search engine optimization focuses mainly on organic results as this is where the challenge for success lies and where long-term profitability is headed.

Search engine sponsored results

On the other hand, sponsored results are much more of a short-term fix. If you decide to pay to have your link displayed on the top page, then this can be done within a relatively short space of time. Anyone can pay to have his or her business listed on Google. All this would involve is setting up a Google Adwords account in order to display your link or advert. This is where pay per click advertising comes in. Each time a user clicks on your advert, Google will charge you a fee. Also, different spots within a results page will be considered more popular – such as near the top. Pay per click advertising has its short-term advantages but cannot be compared to the long-term benefits that come with investing achieving organic results.

More and more people using search engines are becoming aware that these sponsored links are just advertisements and may be less inclined to trust these links than those that appear organically at the top of the page. Search engine organic versus sponsored results both have their pros and con’s. Ideally the two would work well together, that while you might invest a portion of your marketing budget into sponsored links and pay per click advertising, you would focus on tailoring your website to achieve longevity through organic results and search engine optimization.

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Tag Archives: SEO

SEO Copywriting

Yahoo’s Search Engine Tips

Features of the Bing Search Engine

The benefits of using Google as a search engine

Most Popular Search Engines for Finding People

Job Searching through Job Search Engines

Basics about Search Engine Directories

Understanding the Different Types of Search Engines

How to Find Information More Efficiently on Google

Search Engine Organic versus Sponsored Results